Cookie Policy

1. Introduction

Nushi AI, Inc. ("Nushi AI," "we," "us," or "our"), based in San Francisco, California, uses cookies and similar tracking technologies on our website nushi.ai and related services. This Cookie Policy explains what cookies are, what types we use, why we use them, and how you can control them.

This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions, which are incorporated by reference.

By using our website, you consent to our use of cookies in accordance with this policy. When you first visit our website, you will be presented with a cookie consent banner allowing you to accept, deny, or customize your cookie preferences.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators information about how their site is being used.

Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose services are embedded in the page ("third-party cookies"). Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, session management, and accessibility. Without these cookies, the website cannot function properly.

• Session management: Maintain your login state and session data
• Security: Protect against cross-site request forgery (CSRF) and other threats
• Cookie consent: Store your cookie preferences
• Load balancing: Distribute traffic across servers for optimal performance

These cookies cannot be disabled as they are required for the website to function. They do not store personally identifiable information.

3.2 Analytics & Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how users navigate between pages, and whether they encounter errors. All information collected by these cookies is aggregated and therefore anonymous.

• Google Analytics (Google LLC): Tracks page views, session duration, bounce rate, traffic sources, user demographics, and site navigation patterns. Data is processed by Google in accordance with their privacy policy. We use IP anonymization where available.
• Google Tag Manager (Google LLC): Manages the deployment of analytics and marketing tags on our website.
• Hotjar (Hotjar Ltd): Records anonymized user behavior including heatmaps, scroll depth, and session recordings to help us improve user experience.
• Microsoft Clarity (Microsoft Corporation): Captures anonymized user interaction data including clicks, scrolls, and navigation patterns.

These cookies are only set with your consent. You can opt out at any time through our cookie settings or your browser preferences.

3.3 Marketing & Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see an ad.

• Google Ads / Google Remarketing (Google LLC): Tracks conversions from ad clicks, enables remarketing to show relevant ads across the Google Display Network, and measures ad campaign performance.
• Facebook Pixel (Meta Platforms, Inc.): Tracks conversions from Facebook ads, builds targeted audiences for future ads, and enables remarketing to users who have visited our website.
• TikTok Pixel (ByteDance Ltd): Tracks conversions and ad effectiveness for TikTok advertising campaigns.
• LinkedIn Insight Tag (LinkedIn Corporation): Enables conversion tracking, retargeting, and analytics for LinkedIn ad campaigns.
• Twitter/X Pixel (X Corp): Tracks conversions and enables tailored audiences for advertising on X (formerly Twitter).
• Pinterest Tag (Pinterest, Inc.): Measures conversions and builds audiences for Pinterest advertising.
• Snapchat Pixel (Snap Inc.): Tracks conversions and ad attribution for Snapchat advertising campaigns.
• Microsoft Advertising UET (Microsoft Corporation): Enables conversion tracking and remarketing for Microsoft/Bing advertising.

These cookies are only set with your consent. Marketing cookies may track your activity across multiple websites to build a profile of your interests. You can opt out at any time.

3.4 Functional & Preference Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language preference, region, display settings, and other customization choices.

• Language preference: Remembers your selected language
• Region settings: Stores your geographic preferences for localized content
• UI preferences: Remembers display settings and layout choices
• Chat/support tools: Enables live chat widgets and support functionality

These cookies are set only with your consent. Disabling them may result in reduced functionality.

4. Similar Tracking Technologies

In addition to cookies, we may use the following technologies:

• Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that track whether content has been viewed or a link has been clicked.
• Local Storage: HTML5 local storage allows data to be stored in your browser with no expiration date, used for preferences and session management.
• Session Storage: Similar to local storage but data is cleared when you close your browser tab.
• Device Fingerprinting: We may collect device attributes (screen size, browser version, operating system) to help identify unique visitors for analytics and fraud prevention. We do not use fingerprinting to circumvent your cookie preferences.

5. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies. Each third party operates under its own privacy and cookie policies. Below is a summary of key third-party providers:

Google (Analytics, Ads, Tag Manager)

Google's privacy policy: policies.google.com/privacy
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Google Ads settings: adssettings.google.com

Meta / Facebook

Meta's privacy policy: facebook.com/privacy/policy
Ad preferences: facebook.com/adpreferences

Other Platforms

Each advertising and analytics partner listed in Section 3 maintains its own privacy policy. We encourage you to review those policies directly. You can also opt out of interest-based advertising from many providers through:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)
• European Interactive Digital Advertising Alliance (EDAA)

6. How to Control Cookies

6.1 Our Cookie Consent Banner

When you first visit our website, a cookie consent banner is displayed, allowing you to:

• Accept All: Consent to all cookie categories
• Deny All: Reject all non-essential cookies (only strictly necessary cookies remain active)
• Customize: Select which categories of cookies you wish to allow

Your preferences are stored in a cookie on your device for 365 days. You can change your preferences at any time by clearing your cookies and revisiting the site, or by using the cookie settings link in our website footer.

6.2 Browser Settings

Most browsers allow you to manage cookies through their settings. You can typically:

• View and delete cookies already stored on your device
• Block all cookies or only third-party cookies
• Set your browser to notify you before a cookie is placed
• Configure exceptions for specific websites

Please note that blocking all cookies may impact the functionality of our website and other sites you visit.

6.3 Do Not Track (DNT) Signals

Some browsers transmit "Do Not Track" (DNT) signals. There is currently no universally accepted standard for how websites should respond to DNT signals. We honor DNT signals where technically feasible and treat them as a request to deny non-essential cookies.

6.4 Global Privacy Control (GPC)

We recognize and honor the Global Privacy Control (GPC) signal as a valid opt-out request for the sale or sharing of personal information, as required under applicable privacy laws including the CCPA/CPRA.

7. Legal Basis for Using Cookies

7.1 European Economic Area (EEA) / GDPR

Under the General Data Protection Regulation (GDPR) and the ePrivacy Directive, we are required to obtain your informed consent before placing non-essential cookies on your device. Strictly necessary cookies are exempt from this requirement as they are essential for the website to function.

Your consent is freely given, specific, informed, and unambiguous. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

7.2 United Kingdom / UK GDPR & PECR

We comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), which require consent for non-essential cookies in a manner consistent with GDPR requirements.

7.3 California / CCPA & CPRA

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), certain cookies may constitute the "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Our cookie consent mechanism provides this opt-out capability.

7.4 Brazil / LGPD

We comply with Brazil's Lei Geral de Proteção de Dados (LGPD), which requires a valid legal basis for processing personal data, including data collected through cookies.

7.5 Canada / PIPEDA

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), which requires meaningful consent for the collection, use, and disclosure of personal information.

7.6 Other Jurisdictions

Nushi AI is committed to complying with all applicable cookie and privacy laws worldwide. If you are located in a jurisdiction with specific cookie consent requirements, our consent mechanism is designed to meet or exceed those requirements. If you have questions about how your local laws apply, contact us at privacy@nushi.ai.

8. Data Collected Through Cookies

Cookies and similar technologies may collect the following types of data:

• IP address (anonymized where possible)
• Browser type and version
• Operating system
• Referring URL and exit pages
• Pages viewed and time spent on each page
• Links clicked and interactions with page elements
• Date and time of visits
• Screen resolution and device type
• Language and time zone settings
• Ad click and conversion data

This data is processed in accordance with our Privacy Policy. We do not use cookies to collect sensitive personal data such as financial account numbers, broker credentials, or trading account balances.

9. Cookie Retention Periods

• Session cookies: Deleted when you close your browser
• Consent cookie: 365 days
• Google Analytics cookies: Up to 26 months
• Facebook Pixel cookies: Up to 180 days
• Advertising cookies: Varies by provider, typically 30 days to 13 months
• Functional cookies: Up to 12 months

Retention periods may vary by provider and are subject to change. Please refer to each provider's cookie policy for the most current information.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly use cookies to collect personal data from minors. If we become aware that cookies have collected data from a minor, we will take steps to delete that data promptly.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or our use of cookies. Any significant changes will be communicated via a notice on our website. The "Last Updated" date at the top of this page indicates when the policy was last revised.

We encourage you to review this Cookie Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or how to manage your preferences, please contact us:

Nushi AI, Inc.
San Francisco, California
Email: privacy@nushi.ai

For data protection inquiries from the European Economic Area, you may also contact your local data protection authority.